Our Story

Family-owned. Serving Chicago since 2013.

Since 2013, Pure Fashion & Beauty has been a family-owned Chicago destination for beauty, school and work essentials. Explore braiding hair, wigs, hair-care products, cosmetics and eyelashes, plus medical scrubs and everyday accessories. Our school uniform department carries Authentic Galaxy by Harvic and French Toast. Browse selected items online, then visit us at 7440 S Cicero Ave to discover our full in-store selection. Call (708) 658-6640 for current sizes, colors and availability. Open Monday–Saturday, 9 am–8 pm, and Sunday, 11 am–6 pm. Purchases are currently made in store.